We're over the moon to share that outbloom has been shortlisted for six awards across five categories at The Northern Digital Awards.
我们的提名
🌷 Best Digital Marketing Campaign - Retail
🌷 Best Digital Marketing Campaign - B2C
🌷最佳低预算活动
🌷最佳PPC活动x 2
🌷 Best Small Digital Agency of the Year
What Being A Finalist at The Northern Digital Awards Means to outbloom
With both co-founders hailing from the north, these awards are particularly special as they showcase the talent and skills in 销售业绩 that can often be overlooked in the industry. 联合创始人, 茱莉亚, has multiple first-hand experiences of prejudices being from the North when working in the South, so to be shortlisted for our work at a prestigious event that truly celebrates the output from our Northern agencies and brands means the world. 我们在, and know many people at the agencies who we're toe-to-toe with, 所以不管结果如何, 我们会庆祝!
Read 十大网博靠谱平台 Some of Our Work
One of our campaigns which we’ve been nominated for was for our work with Arena Flowers, the UK’s #1 rated ethical florist.
2023年的母亲节, our objectives were to drive D2C non-brand revenue growth of 25% YoY at a 400% ROAS through 付费搜索. 在竞争激烈的, 价格驱动的市场, the challenge was to deliver on our targets whilst maintaining profitability. As an ethical retailer, Arena was not prepared to compromise on quality in a race to the bottom line.
It was clear that we needed to take a larger share of the market this year. 要做到这一点, our strategy was to target an underrepresented demographic who had the potential to swing to a purchase at Arena Flowers, whilst continuing to expand their established audience. 我们的重点是:
- 运动分割. To get control and target an underrepresented demographic, we had to speak differently, and offer something different to our established audience. Segmenting campaigns enabled us to highlight offers and free delivery to a more price conscious demographic whilst maintaining Arena’s eco credentials to our established, 质量驱动型受众.
- 敏捷的投标. T在这里’s no one size fits all approach, and letting Google loose with auto bidding meant limited control. Our segmentation allowed us to tailor our bidding targets based on cohort CVR.
- 保护;. Promoting Arena’s offer was crucial, but safeguarding AOV was essential for profitability. We attracted clicks with discounts but optimised the on-site experience to ensure higher AOVs.
结果
- 总资产收益率(ROAS)为541%. 400%的目标)
- Increased year-on-year revenue by +31% (vs. 25%的目标)
- Increased AOV by +7% year-on-year
See more of our case studies 在这里
十大网博靠谱平台outbloom
outbloom is a director-led 销售业绩 consultancy for e-commerce brands and private equity. 联合创始人s 茱莉亚 and Mark created outbloom following long tenures at digital agencies. Having led 销售业绩 teams within multiple network agencies, working across multiple clients such as Aesop, 匡威, 汤米•希尔费格, Playstation和chloe, they believed t在这里 was a better way to activate performance media. 太经常了, they saw clients not performing at their potential due to lack of training, inexperienced teams and layers of internal politics.
outbloom was created as a simple solution for brands who want to get the best out of their performance media from small, 经验丰富的团队. You won’t find layers of dispersed teams whilst paying a high fee to work with junior talent. 当你和我们一起工作时, from strategy to activation, you will be working with director-level consultants, 提供透明度, outstanding attention to detail, 完全诚实.
了解outbloom 在这里
