Background
If you are considering running a digital or hybrid AGM process for the first time, then you are likely thinking about increasing engagement options to members for attending the AGM meeting. 然而, there are other aspects to consider beyond just implementing the hybrid approach which may also further increase engagement prior to, 以及在年度股东大会期间.
关键因素
One key aspect to consider is understanding your members and what their drivers might be for attending the AGM, this can be determined by asking them via surveys or other methods. If you can identify trends or common responses, then you can look to use that information to increase engagement. Here are some aspects to consider:
时机 – Members have busy lives so therefore may not be available to attend the AGM if it is on a weekend or during working hours, due to family and/or work commitments.
其他事件 – Could you attach the AGM to another event that you have planned so that members are already somewhat available.
激励 – Are your members driven by incentives, could you offer a donation to charity or a prize draw for everyone who gets involved.
主讲人 – Maybe you could arrange for someone to talk at your meeting that would encourage members to attend.
沟通
The communication of the AGM process doesn’t have to be restricted to the formal notice. There are other aspects to consider when looking to increase engagement including:
社交媒体 – It could be that some demographical groups of your members respond better when they see communications over social media, you could consider promotion and open discussions via these channels ahead of the meeting to increase engagement.
海报和横幅 – If you have high footfall areas where members pass then you can promote the AGM using posters and banners.
电子邮件的横幅 – A good way to promote the AGM process is to create a visual banner to put on the footer of all organisational emails to raise awareness.
其他事件 – If you run regular events or other events leading up to the AGM with groups of members, then why not promote the event at that meeting, it doesn’t take much for the host to announce and remind members of the importance of the AGM.
请注意 – If this is your first time running a hybrid AGM then mention in the notice that you have listened to members and want to provide them with options to attend the AGM, making it more flexible for all.
Summary
提高参与度, organisations must consider why their members should get involved in the AGM process. Promotion of the AGM process will only increase engagement if your messaging resonates with your members. The AGM is not only an opportunity for the organisation to show case itself, showing what has happened and what is being planned but is also where key decisions are democratically made. Ensuring you have as much member representation in these processes will help the organisation deliver what members would like to see.
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